Experienced sports production firm to produce
Internet
broadcasts for the AMA XTRM Supermoto Championship
The free broadcasts will be available for download
shortly
after each round; presenting sponsor to be announced
DETROIT (July 3, 2008)
–
Moto
Public Relations, LLC (MotoPR) has signed a
licensing deal with XTRM Networks, the
promoter of the AMA XTRM Supermoto Championship
Series, to produce the Internet broadcasts for
the entire six-round series. MotoPR has partnered
with sports broadcast and commercial firm, A Fine
Mess Production, to tape and co-produce these
broadcasts. While the Internet broadcast series will
cover the racing action, focus will be placed on
showing the lifestyle, personalities, technology and
environment that is unique to Supermoto.
A Fine Mess
recently produced a demo video during a pro practice
session hosted by MISuperMoto in Michigan.
This demo allowed for the crew to create an
innovative graphics package for the series and
provide for use as a promotional tool. A Fine Mess
has produced broadcasts and commercial projects for
HUMMER, MTV Networks, a wrestling
series, and been a part of the broadcast team for
IndyCar, the NBC Gravity Games, NFL
Films, and the NHL on NBC.
“We are
pleased to have MotoPR and A Fine Mess onboard as
they bring a fresh new approach to broadcasting
aspects of our Parts Unlimited AMA Supermoto
Championship series which will be packed with action
and incredible downtown venues never seen before,”
said Myron Short, XTRM Sports Network’s
senior director of business development.
The
broadcasts are expected to be between 45-60 minutes
with four-to-five lifestyle segments per episode. A
regular feature will be "How do you supermoto?"
which will include profile interviews with athletes
or integral members of this racing series with
behind-the-scenes footage of their involvement and
level of commitment. Another regular segment will be
"Tech Talk" on a technology-related subject with a
different race team each week. Additional segments
will be interviews with key athletes as the series
progresses. The presenting sponsor, first round
download launch date, and placement of the
broadcasts will be announced shortly after the
opening round of the AMA XTRM Supermoto Championship
this weekend at Evergreen Speedway near Seattle,
Washington.
"Supermoto
is a fascinating sport and what will drive more
non-riding fans to it is showing the lifestyle and
unique racing environment via a
professionally-produced broadcast," said Bryan
Peckinpaugh, president of MotoPR. "Dennis
Anderson of SuperMotoOnline.com was integral in
helping secure this important project and will serve
in an advisory role. I've worked with A Fine Mess
and its owner Scott West on past projects and this
sport will be blown-away by their professionalism
and creativity."
Teams,
athletes, and related sponsors that want to learn
more may contact MotoPR at
bryan@motopr.com or 313-575-1245.
About the
XTRM Sports Network
XTRM Sports
Network (formerly XBux, Inc.) delivers a radically
new model to the business of action sports by
connecting promoters, sponsors, racers and fans.
XTRM services range from providing technology for
event and results management, to offering sales,
marketing, performance awards, analytics and
implementation solutions for Fortune 1000
Advertisers and promoters. The company provides
technology solutions for forums, as well as owns and
manages properties such as Supermotojunkie.com that
complete a comprehensive range of advertising and
marketing solutions. XTRM is headquartered in
Belmont, CA with distribution throughout the United
States and Europe. For more information, please
visit
www.xtrm.com or call 866.367.9289.
XTRM, the XTRM logo,
and the marks relating to other XTRM products and
services referenced herein are either trademarks or
registered trademarks of XTRM, Inc. All other
trademarks are the property of their respective
owners.
About
MotoPR
Detroit,
Michigan-based Moto Public Relations, LLC (MotoPR)
brings best practice public relations and marketing
to action sports to increase public interest and
corporate support for supermoto and motocross
athletes, teams, events, and other properties. Our
integrated services include public relations
programming, sponsorship acquisition and management,
media relations, media training, promotion
development, and event management. Visit us online
at
www.motopr.com.
FOR
IMMEDIATE RELEASE
CONTACT: Bryan Peckinpaugh
313.575.1245
bryan@motopr.com
